Cold chain

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Buyers keep pushing for improved cold chain management in the flower industry

The European flower industry is increasingly realising the full impact of effective cold chain management – and the risks of deficiencies in this key area. Better cold chain management, to them, means higher quality, less risk, less waste and more profit. Demand for cold chain protocols and service level agreements is growing. Particular supermarkt chains, whose role will continue to grow, are doing tests and developing new and higher standards themselves. They are changing the very nature of flower trading by introducing closed supply chains involving just the growers and themselves. Continue reading