Orientation workshop about internal and external customer handling was undertaken by CBI for EHPEA member farms at EHPEA headquarters on June 11 and 12, 2015.
The workshop has an objective of enabling farm production and postharvest managers to understand the marketing trend of floriculture and their customers’ behavior. Experiences from the EU market have also been discussed along with practical exercises.
Representatives from various farm clusters like Braam, Ethio-Passion, Desa Plants, Ethio-Agriceft, Marginpar, Tal Flowers, Roshanara, Joytech, Olij Roses, Gunna Flowers, Minaye Flowers, Freesia and Enyi Ethiopia were in attendance.
Source: EHPEA News
The World Bank, in cooperation with the Kenya Flower Council (KFC), organised a series of video conference-based seminars on topics pertaining to competitiveness in the floriculture industry. The 5th seminar, held on the 29th of November 2011, covered the issue of global competitiveness of floriculture production in the East Africa Region. Representatives from Ethiopia, Kenya, Tanzania and Uganda participated in the videoconference.
ProVerde was asked to prepare an issue paper on the competitiveness of the Kenyan flower industry and by extension the East African producer’s compared to other global producers and exporters. The paper provided an important contextual and experiential learning point for the other countries involved in the videoconference. Results from the study were presented and discussed during the conference. Continue reading
Already a top 5 EU flower supplier, Ethiopia steps up its market drive
Ten years ago, Ethiopian flower exports were virtually non-existent. Today, the country ranks among the European Union’s top 5 fresh-cut flower suppliers and floriculture has become one of the nation’s main foreign exchange earners. Economic woes in 2009 and the effects of the ash cloud in 2010 caused a minor shakeout, but about a hundred growers have emerged from these storms stronger and more eager than ever to consolidate and expand on their export position by stepping up their market drive, improving efficiency and diversifying product ranges.
As far as the flower industry is concerned, the worst of the economic recession seems to be over. Though prices may not climb back to pre-crisis levels, the 2009 slump seems to be a thing of the past, with EU imports steadily rising. Trade figures on the whole suggest the global flower market is rebounding and the mood in the market is one of cautious optimism.
Growing flowers and other agri commodities in East African nation of Ethiopia appears to be catching up with more and more Indian entrepreneurs. After Karuruti Global made headlines for getting control over hectares of land in the country for its agri business, there are others who are slowly building their presence like Neha International Ltd. Continue reading
Following the success of the previous training activities and upon request of the Ethiopian flower sector, CBI organised four Master Classes as a key activity of CBI’s 2009 floricultural training programme in Ethiopia. The programme was developed in close cooperation with EHPEA and focused on different aspects of flower export marketing.
In the course of the Master Class training series, participants wrote a concise export marketing plan. The structure of the export marketing plan was used as the framework for the special topics covered in the training programme: Corporate Social Responsibility (CSR), post-harvest and logistical requirements, market research in the flower business, getting the best price on the auction, and internal and external communication and client orientation. Continue reading
Below you find a selection of photos of the fourth Master Class Flower Export that was held last Thursday 3 and Friday 4 December in Addis Ababa, Ethiopia. The training activity was organised as part of the CBI/EHPEA training programme for flower exporters in Ethiopia.
On Thursday 3 and Friday 4 December, the fourth and final Master Class Flower Export 2009 will be held in the Global Hotel in Addis Ababa, Ethiopia.
During the training, participants will finalise their work on their individual Export Marketing Plan (the last segments being the action plan and management responsibilities). We will also look into a number of internal communication related subjects like vertical and horizontals communication lines in the farm and change management.
A full block will be used to look into the subject “How to choose the right varieties”. An average rose plant economically produces flowers for about 3 to 5 years. Then the mother plant will be uprooted and replaced. Choosing varieties is one of the critical strategic choices a (rose) grower has to make. The choice depends both on production and market criteria and should be in line with the overall identified marketing strategy. During the training session, important criteria for variety selection are discussed (production vs. market issues). Participants are shown how Product Life Cycle (PLC) analysis can be used as a tool to assist them in choosing the right variety. A number of case studies have been prepared to bring the theory of PLC analysis into practice.
The trade companies of the Dutch Flower Group (DFG) have nominated ten growers for the Dutch Flower Award 2009, amongst which an Ethiopian lily and Costa Rican foliage farm. The award will be handed out on Thursday, October 15th during the FloraHolland Trade Fair in Aalsmeer (formerly known as the Aalsmeer Market). Continue reading
Authorities at the state-owned Development Bank of Ethiopia have begun contemplating rescheduling the debt repayment period of flower farms based on the farms’ current performance.The current new thinking of the authorities is an outcome of DBE’s credit team’s assessment of the flower farms, a top official of the bank told Capital.
Below you find a selection of photos of the third Master Class Flower Export and the Workshop External and Internal Customer Orientation. Both training activities were organised as part of the CBI/EHPEA training programme for flower exporters in Ethiopia.