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Ethiopia

Fifth Video Conference on the Global Competitiveness of the Flower Industry in Eastern Africa

The World Bank, in cooperation with the Kenya Flower Council (KFC), organised a series of video conference-based seminars on topics pertaining to competitiveness in the floriculture industry. The 5th seminar, held on the 29th of November 2011, covered the issue of global competitiveness of floriculture production in the East Africa Region. Representatives from Ethiopia, Kenya, Tanzania and Uganda participated in the videoconference.

ProVerde was asked to prepare an issue paper on the competitiveness of the Kenyan flower industry and by extension the East African producer’s compared to other global producers and exporters. The paper provided an important contextual and experiential learning point for the other countries involved in the videoconference. Results from the study were presented and discussed during the conference.Read More »Fifth Video Conference on the Global Competitiveness of the Flower Industry in Eastern Africa

Ethiopia, from Newcomer to Recognised Supplier

Already a top 5 EU flower supplier, Ethiopia steps up its market drive

Cover HortiMagazineTen years ago, Ethiopian flower exports were virtually non-existent. Today, the country ranks among the European Union’s top 5 fresh-cut flower suppliers and floriculture has become one of the nation’s main foreign exchange earners. Economic woes in 2009 and the effects of the ash cloud in 2010 caused a minor shakeout, but about a hundred growers have emerged from these storms stronger and more eager than ever to consolidate and expand on their export position by stepping up their market drive, improving efficiency and diversifying product ranges.

As far as the flower industry is concerned, the worst of the economic recession seems to be over. Though prices may not climb back to pre-crisis levels, the 2009 slump seems to be a thing of the past, with EU imports steadily rising. Trade figures on the whole suggest the global flower market is rebounding and the mood in the market is one of cautious optimism.
Read More »Ethiopia, from Newcomer to Recognised Supplier

Master Classes Flower Export 2009 in Ethiopia

Following the success of the previous training activities and upon request of the Ethiopian flower sector, CBI organised four Master Classes as a key activity of CBI’s 2009 floricultural training programme in Ethiopia. The programme was developed in close cooperation with EHPEA and focused on different aspects of flower export marketing.

In the course of the Master Class training series, participants wrote a concise export marketing plan. The structure of the export marketing plan was used as the framework for the special topics covered in the training programme: Corporate Social Responsibility (CSR), post-harvest and logistical requirements, market research in the flower business, getting the best price on the auction, and internal and external communication and client orientation.Read More »Master Classes Flower Export 2009 in Ethiopia

Development Bank of Ethiopia may ease debts for flower farms

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Authorities at the state-owned Development Bank of Ethiopia have begun contemplating rescheduling the debt repayment period of flower farms based on the farms’ current performance.The current new thinking of the authorities is an outcome of DBE’s credit team’s assessment of the flower farms, a top official of the bank told Capital.
Read More »Development Bank of Ethiopia may ease debts for flower farms