2010 was an important year for the Belgian distribution market. This was the year Dutch supermarket Albert Heijn officially confirmed its arrival, Delhaize started an offensive and Carrefour also showed a fighting spirit again. With the Dutch threat so definitive all of a sudden, there even was the possibility of a price war.
But what was the actual result for the supermarkets and what was the real result according to the figures? Following a good annual tradition Marketing Map prepared their report.
Read More »Leading Belgian retailers in 2010