Satisfied customers and optimised profits are within the reach of every player in fresh flower supply chains around the world. The key is uncompromising cold chain management. FlowerWatch, in cooperation with Hortiwise, has developed a method of using that key to perfection.
The result: optimised supply chains, guaranteed vase life or shelf life extension by several days, satisfied customers, an improved branch image and, of course, maximum profitability.
A Dutch government-funded study of the Kenyan-Dutch cut flower supply chain exposed a host of minor and major bottlenecks and inefficiencies – and kick-started sector-wide involvement in setting new industry standards for quality, cost efficiency and sustainability.
Businesses operating in the Kenyan-Dutch cut flower supply chain will continue meeting with government agencies and trade promotion specialists from the two countries in the next few months to tackle a host of minor and major inefficiencies and bottlenecks hindering further growth. These so-called Platform Discussions, initiated by the Dutch Ministry of Economic Affairs, Agriculture and Innovation, are the result of a recent in-depth study of this supply chain. The aim of both the study and the meetings is to lift the Kenyan-Dutch cut flower supply chain to a higher level, setting new standards for the entire horticultural sector. The result, if the plan succeeds, will be reduced supply chain costs, a longer vase life for flowers and therefore increased value-for-money for consumers, and increased sustainability in terms of a lighter carbon footprint and reduced product and packaging wastage.
The first shipping container holding roses from Mombasa, Kenya arrived in the Netherlands in good order. The first pilot scheme for the GreenCHAINge project demonstrated the feasibility of reducing CO2 emissions by 87%. Following an extended period of preparation including varietal selection, choice of packaging, and mapping out the supply chain, the first pilot scheme for the GreenCHAINge project has proven successful. Continue reading
Recently, on Thursday 23 May 2013, a second meeting of key stakeholders in the Kenyan-Dutch Horticultural Supply Chain was held in Schiphol, the Netherlands.
Last year, the Dutch Ministry of Economic Affairs commissioned a study to obtain detailed insight into the performance of the Kenyan-Dutch horticultural supply chain. As part of a larger project, the study specifically aimed at identifying opportunities for further improvement in the efficiency of the supply chain.
The results of this study have been presented in 2012 to key stakeholders in the supply chain at meetings in Kenya and the Netherlands to share interim results and to obtain feedback in order to develop ideas for pilot projects. Subsequently, there have been exploratory talks with relevant parties who may play a leading role in the implementation of the recommended follow-up projects. Continue reading
CBI Tradewatch is one of a range of tools developed and constantly updated by CBI Market Intelligence. This particular MI Product offers you a visual analysis of the most important trade developments and forecasts for your sector – both current and expected – on the EU and EFTA markets. You can use this market intelligence to keep in step with the latest developments on the EU and EFTA markets and to anticipate future developments. Significantly, the trends and forecasts discussed in CBI Tradewatch have been identified from the specific perspective of small- to medium-sized enterprises (SMEs) and BSOs in developing countries, like yours. This means CBI Tradewatch goes far beyond generic market outlines, pinpointing specific developments relevant to your export ambitions. Watch the Cut Flowers Tradewatch here.
In the past months, ProVerde provided marketing assistance to the Palestinian Cash Crops Project. The current Gaza cash crop export sector was evaluated, including shipping, exporting, sales and marketing channels.
Against the background of rapidly changing market conditions and a challenging political situation, plans were drawn for the future path of the cash crop sector and the role of PARC and the cooperatives in its development. Continue reading
On behalf of the Dutch Ministry of Economic Affairs, Agriculture and Innovation (EL&I), a study is carried out to obtain detailed insight into the performance of the Kenyan-Dutch horticultural supply chain.
The Dutch government-funded study exposes a host of minor and major bottlenecks and inefficiencies – and kick-starts sector-wide involvement in setting new industry standards for quality, cost efficiency and sustainability.
The World Bank, in cooperation with the Kenya Flower Council (KFC), organised a series of video conference-based seminars on topics pertaining to competitiveness in the floriculture industry. The 5th seminar, held on the 29th of November 2011, covered the issue of global competitiveness of floriculture production in the East Africa Region. Representatives from Ethiopia, Kenya, Tanzania and Uganda participated in the videoconference.
ProVerde was asked to prepare an issue paper on the competitiveness of the Kenyan flower industry and by extension the East African producer’s compared to other global producers and exporters. The paper provided an important contextual and experiential learning point for the other countries involved in the videoconference. Results from the study were presented and discussed during the conference. Continue reading
Traditionally, most flowers heading for European markets enter the European Union via Amsterdam airport, located near the Dutch auctions. From mid-2009, however, many Dutch importers developed a preference for Belgian airports.
Importing fresh flowers through Belgium was, and still is, easier, due to the availability of night flights, handling benefits, lower costs, and smoother customs procedures and phytosanitary checks.
For as long as they last, the advantages are worth the effort (see figure).
Already a top 5 EU flower supplier, Ethiopia steps up its market drive
Ten years ago, Ethiopian flower exports were virtually non-existent. Today, the country ranks among the European Union’s top 5 fresh-cut flower suppliers and floriculture has become one of the nation’s main foreign exchange earners. Economic woes in 2009 and the effects of the ash cloud in 2010 caused a minor shakeout, but about a hundred growers have emerged from these storms stronger and more eager than ever to consolidate and expand on their export position by stepping up their market drive, improving efficiency and diversifying product ranges.
As far as the flower industry is concerned, the worst of the economic recession seems to be over. Though prices may not climb back to pre-crisis levels, the 2009 slump seems to be a thing of the past, with EU imports steadily rising. Trade figures on the whole suggest the global flower market is rebounding and the mood in the market is one of cautious optimism.