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Kenya

Kenyan horticulture exports 2.8% down

The country’s foreign exchange from horticulture dropped 2.8 per cent from KSh 73.7 billion in 2008 to KSh 71.6 billion last year.

According to the Daily Nation, produce for export fell due to drought and a drop in market demand for some products due to recession in Europe, Kenya’s main market.
Relative to 2008, the combined effects of these two caused an overall fall of 14.8 per cent in the quantity of exports.Read More »Kenyan horticulture exports 2.8% down

Export development programmes for cut flowers in Kenya, Uganda, Egypt and South Africa

CBI’s Export Development Programmes (EDP) for cut flowers are designed to help entrepreneurs in selected African countries to adapt to EU market requirements in order to create conditions for market entry or market consolidation. ProVerde has been involved in many parts of the programme.

Each country programme combined different elements: technical assistance, training in export marketing and management and market entry assistance. In Egypt for example, the programme mainly focused on logistic cooperation and certification. In Kenya, CBI was of the opinion that there is enough knowledge available in the country itself to help to companies to develop their product quality, so instead the programme focused on developing export marketing (including a market tour to the Netherlands), HRM skills of the middle managers, and cooperation between the farms. In Uganda, improvement of product quality and farm management were the main issues, next to marketing training.Read More »Export development programmes for cut flowers in Kenya, Uganda, Egypt and South Africa

Market tours for flower exporters from Egypt, Kenya, Uganda and Zambia

During a series of market tours organised by ProVerde for CBI, companies were invited for a one-week market tour in The Netherlands.

When having the desire to export to the EU, it is essential for exporters to understand how the market operates. Who is buying flowers and what does that buyer expect from it? What happens with price and market position if this expectation is not fulfilled?

The market tours generally consisted of a combination of company visits and supporting workshop trainings.Read More »Market tours for flower exporters from Egypt, Kenya, Uganda and Zambia

East African countries agree on common market

A technical team from countries in the East African region, which has been meeting in Kampala, Uganda, has agreed on a pact paving the way for free movement of labour in the region. Once the Kampala Common Market Protocol is endorsed, professionals, services and capital owners would be able to move freely in the five countries of the East African Community (EAC). Read More »East African countries agree on common market

Dutch Albert Heijn supermarkets introducing African roses under their ‘Pure & Honest’ brand

AH PuurEerlijkOn Monday 12 October, the Dutch supermarket chain Albert Heijn introduced mixed long roses under their AH Pure & Honest brand (AH Puur & Eerlijk). During a short ceremony in Zaandam, Mrs. R.C. Rono, Ambassador of Kenya, presented the first bunch to Mr. Albert Voogd, Director of Commerce of Albert Heijn. During the next two weeks, all Albert Heijn supermarkets will focus on the Pure & Honest theme. This new brand of Albert Heijn makes it easy for customers to choose responsible and sustainable products.Read More »Dutch Albert Heijn supermarkets introducing African roses under their ‘Pure & Honest’ brand

Some of Kenya’s biggest flower producers scaled down production due to water scarcity

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A water rationing mode currently effected in Naivasha, the bedrock for flower farming, is likely to deny the country the revenue from improved sales ahead of the onset of the peak flower season later this month.

Analysts say the move is adding to the troubles the sector is facing. The industry reported a decline in demand for its products in key markets since the onset of global recession last year, as production drops further with the ongoing drought.
Read More »Some of Kenya’s biggest flower producers scaled down production due to water scarcity

Video about Wilmar Agro in Kenya

Since 2003, ProVerde has been one of the leading consultants involved in carrying out CBI’s training programme for flower exporters in Kenya. To celebrate the finalisaion of the programme, a video has been published focusing on one of the participating companies: Wilmar Agro Ltd, an export company marketing the produce of a large number of small scale farmers (outgrowers).Read More »Video about Wilmar Agro in Kenya