The Netherlands is a gateway to Europe and the Dutch economy depends ond the trade flows of also horticultural produce. However, there are indications that the airfreight situation from Kenya to the Netherlands, with respect to floriculture products, is not optimal. Hortiwise has therefore, with the support of the Netherlands Enterprise Agency (RVO), carried out a study on airfreight in the horticulture industry.
Last Thursday CBI organised its first webinar to present the findings of a tailored intelligence study on the market for tropical flowers from Colombia in the Middle East.
The Centre for the Promotion of Import from developing countries (CBI) has asked Milco Rikken from ProVerde to conduct this study especially to provide the Colombian tropical flower companies in CBI’s export coaching program with information on possible export markets for their products, outside of Europe. To increase this trade, market intelligence is needed on promising markets, market channels and segments, buyer requirements and tips for finding buyers.
CBI organised this webinar together with one of its project partners Procolombia. The webinar was a way to reach flower companies in different locations in Colombia all at once. Around 30 companies attended the webinar and were able to ask their questions about the study. Continue reading
A Dutch government-funded study of the Kenyan-Dutch cut flower supply chain exposed a host of minor and major bottlenecks and inefficiencies – and kick-started sector-wide involvement in setting new industry standards for quality, cost efficiency and sustainability.
Businesses operating in the Kenyan-Dutch cut flower supply chain will continue meeting with government agencies and trade promotion specialists from the two countries in the next few months to tackle a host of minor and major inefficiencies and bottlenecks hindering further growth. These so-called Platform Discussions, initiated by the Dutch Ministry of Economic Affairs, Agriculture and Innovation, are the result of a recent in-depth study of this supply chain. The aim of both the study and the meetings is to lift the Kenyan-Dutch cut flower supply chain to a higher level, setting new standards for the entire horticultural sector. The result, if the plan succeeds, will be reduced supply chain costs, a longer vase life for flowers and therefore increased value-for-money for consumers, and increased sustainability in terms of a lighter carbon footprint and reduced product and packaging wastage.
CBI Tradewatch is one of a range of tools developed and constantly updated by CBI Market Intelligence. This particular MI Product offers you a visual analysis of the most important trade developments and forecasts for your sector – both current and expected – on the EU and EFTA markets. You can use this market intelligence to keep in step with the latest developments on the EU and EFTA markets and to anticipate future developments. Significantly, the trends and forecasts discussed in CBI Tradewatch have been identified from the specific perspective of small- to medium-sized enterprises (SMEs) and BSOs in developing countries, like yours. This means CBI Tradewatch goes far beyond generic market outlines, pinpointing specific developments relevant to your export ambitions. Watch the Cut Flowers Tradewatch here.
ProVerde’s 2012 report “Kenya Flower Industry Global Competiveness Report” was the result of a study to identify measures to improve government-industry relations, support innovative entrepreneurship and promote exports to strengthen the competitiveness of Kenya’s floricultural sector. By reviewing other leading and upcoming producer countries, this study offers opportunities to learn from their experiences.
With assistance from the Centre for the Development of Enterprises (CDE) and the World Bank Foundation, the Kenya Flower Council (KFC) developed a project to conduct a series of studies and activities to determine the global competitiveness of the Eastern African flower industry. Specifically the World Bank funded a series of regional video conferences between May and December 2011.
On behalf of the Dutch Ministry of Economic Affairs, Agriculture and Innovation (EL&I), a study is carried out to obtain detailed insight into the performance of the Kenyan-Dutch horticultural supply chain.
The Dutch government-funded study exposes a host of minor and major bottlenecks and inefficiencies – and kick-starts sector-wide involvement in setting new industry standards for quality, cost efficiency and sustainability.
Traditionally, most flowers heading for European markets enter the European Union via Amsterdam airport, located near the Dutch auctions. From mid-2009, however, many Dutch importers developed a preference for Belgian airports.
Importing fresh flowers through Belgium was, and still is, easier, due to the availability of night flights, handling benefits, lower costs, and smoother customs procedures and phytosanitary checks.
For as long as they last, the advantages are worth the effort (see figure).
In April, about 30 Vietnames exporters participated in a joint CBI and ITPC workshop about Market Research. The course, which was carried out with collaboration by ProVerde, aims to provide exporters with knowledge, skills and tools to collect and analyse data about EU markets, EU buyers, and EU restrictions to export/trade and trade channels.
The market research workshops are designed to be practical and focus around individual and group exercises to complement the short blocks of theory.
Already a top 5 EU flower supplier, Ethiopia steps up its market drive
Ten years ago, Ethiopian flower exports were virtually non-existent. Today, the country ranks among the European Union’s top 5 fresh-cut flower suppliers and floriculture has become one of the nation’s main foreign exchange earners. Economic woes in 2009 and the effects of the ash cloud in 2010 caused a minor shakeout, but about a hundred growers have emerged from these storms stronger and more eager than ever to consolidate and expand on their export position by stepping up their market drive, improving efficiency and diversifying product ranges.
As far as the flower industry is concerned, the worst of the economic recession seems to be over. Though prices may not climb back to pre-crisis levels, the 2009 slump seems to be a thing of the past, with EU imports steadily rising. Trade figures on the whole suggest the global flower market is rebounding and the mood in the market is one of cautious optimism.
ProVerde is pleased to announce a new publication for the Trade for Development Centre:
“The European Market for Fair and Sustainable Flowers and Plants”
Given the importance of market transparency for producers aiming at selling their products overseas, the report provides relevant information for producers – within the trade context. The report makes an attempt to capture all relevant information on the European market for fair and sustainable flowers and plants – ranging from economic structure of this market to production characteristics, and major trends in consumer preferences and behaviour.
Above all, the report provides insight into the role of various social and environmental standards in the main European flower and plant markets and sales channels.