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Market insights on tropical flowers from Colombia for the Middle East market

Last Thursday CBI organised its first webinar to present the findings of a tailored intelligence study on the market for tropical flowers from Colombia in the Middle East.
The Centre for the Promotion of Import from developing countries (CBI)  has asked Milco Rikken from ProVerde to conduct this study especially to provide the Colombian tropical flower companies in CBI’s export coaching program with information on possible export markets for their products, outside of Europe. To increase this trade, market intelligence is needed on promising markets, market channels and segments, buyer requirements and tips for finding buyers.

CBI organised this webinar together with one of its project partners Procolombia. The webinar was a way to reach flower companies in different locations in Colombia all at once. Around 30 companies attended the webinar and were able to ask their questions about the study. Continue reading

Sustainable Flowers in Europe

Colombia is one of the leading players in the international market for cut flowers. The lion’s share of its flowers are exported to the United States (about 75%), with other markets such as Russia, Japan and various European countries taking less than a quarter. Despite the country’s efforts to differentiate its products and comply with international social and environmental standards, Colombian exports of cut flowers to Europe have been stagnant for decades. Continue reading

Buyers keep pushing for improved cold chain management in the flower industry

The European flower industry is increasingly realising the full impact of effective cold chain management – and the risks of deficiencies in this key area. Better cold chain management, to them, means higher quality, less risk, less waste and more profit. Demand for cold chain protocols and service level agreements is growing. Particular supermarkt chains, whose role will continue to grow, are doing tests and developing new and higher standards themselves. They are changing the very nature of flower trading by introducing closed supply chains involving just the growers and themselves. Continue reading

FloraBritain is up and ready to serve the British Florist

florabritainShocked at the fact 750 million stems are grown in the UK with the majority going into the supermarkets and very few making it to the skilled hands of the British florists, FloraBritains farmers have joined forces to put an end to this.

The charm of British flowers is their seasonal availability, only blooming at certain times of the year then blessing us with their presence. Many varieties such as Tulips, Stocks and Sweet Williams are currently in season, yet just around the corner you can expect an abundance of varieties such as Peonies, alliums and Sunflowers who are all currently battling the Great British weather to flower and fight for our attention.

The current resurgence in British flowers means that the demand for home grown blooms has never been greater, consumers are actively seeking fresh British Produce and until now there has not been a way for florists to meet their customers demands.
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Assess, benchmark and optimise your cold chain performance with FlowerWatch and Hortiwise

happycustomersSatisfied customers and optimised profits are within the reach of every player in fresh flower supply chains around the world. The key is uncompromising cold chain management. FlowerWatch, in cooperation with Hortiwise, has developed a method of using that key to perfection.

The result: optimised supply chains, guaranteed vase life or shelf life extension by several days, satisfied customers, an improved branch image and, of course, maximum profitability.
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Middle East potential for Ecuador flower producers

Are Ecuadorian growers able to face the African challengers in their own top segment?

In November, CBI expert Milco Rikken shared the findings of a CBI market study on the Middle East rose market and the opportunities it holds for Ecuadorian companies.

Ecuador’s roses are regarded as top of the bill all over the world, but in many leading markets pressure from other producing countries is now being felt. With its young, wealthy and growing population, the Middle East flower market offers interesting opportunities. The question is: will Ecuadorian growers be able to face challenges in their own top segment?
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First shipping container full of roses proves promising

The first shipping container holding roses from Mombasa, Kenya arrived in the Netherlands in good order. The first pilot scheme for the GreenCHAINge project demonstrated the feasibility of reducing CO2 emissions by 87%. Following an extended period of preparation including varietal selection, choice of packaging, and mapping out the supply chain, the first pilot scheme for the GreenCHAINge project has proven successful. Continue reading

Platform Meeting “Kenyan-Dutch Horticultural Supply Chain”

Recently, on Thursday 23 May 2013, a second meeting of key stakeholders in the Kenyan-Dutch Horticultural Supply Chain was held in Schiphol, the Netherlands.

Last year, the Dutch Ministry of Economic Affairs commissioned a study to obtain detailed insight into the performance of the Kenyan-Dutch horticultural supply chain. As part of a larger project, the study specifically aimed at identifying opportunities for further improvement in the efficiency of the supply chain.

The results of this study have been presented in 2012 to key stakeholders in the supply chain at meetings in Kenya and the Netherlands to share interim results and to obtain feedback in order to develop ideas for pilot projects. Subsequently, there have been exploratory talks with relevant parties who may play a leading role in the implementation of the recommended follow-up projects. Continue reading

CBI Tradewatch, broadcasting your trade statistics

CBI Tradewatch is one of a range of tools developed and constantly updated by CBI Market Intelligence. This particular MI Product offers you a visual analysis of the most important trade developments and forecasts for your sector – both current and expected ­– on the EU and EFTA markets. You can use this market intelligence to keep in step with the latest developments on the EU and EFTA markets and to anticipate future developments. Significantly, the trends and forecasts discussed in CBI Tradewatch have been identified from the specific perspective of small- to medium-sized enterprises (SMEs) and BSOs in developing countries, like yours. This means CBI Tradewatch goes far beyond generic market outlines, pinpointing specific developments relevant to your export ambitions. Watch the Cut Flowers Tradewatch here.

Launch of the Floriculture Sustainability Initiative at IPM in Essen

Yesterday, the Floriculture Sustainability Initiative (FSI) launched its official program at the IPM Fair in Essen, Germany. The 25 international partners of the initiative are committed to have 90% of their internationally traded production sustainable by 2020. This is a sector-wide initiative, targeting the entire supply chain.
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