New series of Master Classes “Flower Export” in Ethiopia

As a key activity of CBI’s 2009 floricultural training activities in Ethiopia, ProVerde is currently preparing a series of Horticulture Master Classes. The training series is developed in close cooperation with the Ethiopian Horticultural Producers and Exporters Association (EHPEA) and will focus on flower export marketing.

In the course of training series, participants will write a concise export marketing plan. The structure of the export marketing plan will be used as the framework for the special topics covered in the trainings: Corporate Social Responsibility (CSR), post-harvest and logistical requirements, market research in the flower business, getting the best price on the auction, and internal and external communication.

The four Master Class trainings are scheduled for early May, mid June, mid September and early December of this year. CBI trainers will include Milco Rikken (ProVerde), Dana van Hes (E4 Consulting), Jeroen van der Hulst (Flowerwatch), Maarten van Schie (OTV Wageningen) and Maarten van Woerden (Helicon).