Export value chain analysis of the Jordanian fruit and vegetables sector

The Jordanian production of fruit and vegetables is considerable and even has room for expansion. Exports to most of its traditional markets Syria, Iraq, Lebanon, Eastern Europe and Russia are under severe pressure because of closed borders, due to the Syrian crisis. Alternatives to reach the Eastern European and Russian markets, aren’t competitive or couldn’t be realised so far. Exports to Saudi Arabia and other Gulf countries are rising but cannot compensate all losses. For exports to high end markets, such as EU / EFTA, the sector doesn’t have the capacity yet. Continue reading

Market insights on tropical flowers from Colombia for the Middle East market

Last Thursday CBI organised its first webinar to present the findings of a tailored intelligence study on the market for tropical flowers from Colombia in the Middle East.
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The Centre for the Promotion of Import from developing countries (CBI)  has asked Milco Rikken from ProVerde to conduct this study especially to provide the Colombian tropical flower companies in CBI’s export coaching program with information on possible export markets for their products, outside of Europe. To increase this trade, market intelligence is needed on promising markets, market channels and segments, buyer requirements and tips for finding buyers.

CBI organised this webinar together with one of its project partners Procolombia. The webinar was a way to reach flower companies in different locations in Colombia all at once. Around 30 companies attended the webinar and were able to ask their questions about the study. Continue reading

Boost you career with High Performance Training

If you are living in the Netherlands and you’d like to give your career a performance boost, then this might be of interest.

This fall, a new series of Masterclasses for starting managers and anybody with aspiration for a management career is organised by the team of High Performance Training. The new 5-step training programme consists of five one-day Masterclasses (in English) which will boost your professional performance.

The highly recommended and reasonably priced Masterclasses by High Performance Training are always characterised by a very hands-on and interactive approach. It will give you practical tools and solutions that you can apply directly in your working environment.

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Sustainable Flowers in Europe

Colombia is one of the leading players in the international market for cut flowers. The lion’s share of its flowers are exported to the United States (about 75%), with other markets such as Russia, Japan and various European countries taking less than a quarter. Despite the country’s efforts to differentiate its products and comply with international social and environmental standards, Colombian exports of cut flowers to Europe have been stagnant for decades. Continue reading

Buyers keep pushing for improved cold chain management in the flower industry

The European flower industry is increasingly realising the full impact of effective cold chain management – and the risks of deficiencies in this key area. Better cold chain management, to them, means higher quality, less risk, less waste and more profit. Demand for cold chain protocols and service level agreements is growing. Particular supermarkt chains, whose role will continue to grow, are doing tests and developing new and higher standards themselves. They are changing the very nature of flower trading by introducing closed supply chains involving just the growers and themselves. Continue reading

CBI provides training on internal and external customer handling in Ethiopia

cbi training ethiopia 2015-06Orientation workshop about internal and external customer handling was undertaken by CBI for EHPEA member farms at EHPEA headquarters on June 11 and 12, 2015.

The workshop has an objective of enabling farm production and postharvest managers to understand the marketing trend of floriculture and their customers’ behavior. Experiences from the EU market have also been discussed along with practical exercises.

Representatives from various farm clusters like Braam, Ethio-Passion, Desa Plants, Ethio-Agriceft, Marginpar, Tal Flowers, Roshanara, Joytech, Olij Roses, Gunna Flowers, Minaye Flowers, Freesia and Enyi Ethiopia were in attendance.

Source: EHPEA News

FloraBritain is up and ready to serve the British Florist

florabritainShocked at the fact 750 million stems are grown in the UK with the majority going into the supermarkets and very few making it to the skilled hands of the British florists, FloraBritains farmers have joined forces to put an end to this.

The charm of British flowers is their seasonal availability, only blooming at certain times of the year then blessing us with their presence. Many varieties such as Tulips, Stocks and Sweet Williams are currently in season, yet just around the corner you can expect an abundance of varieties such as Peonies, alliums and Sunflowers who are all currently battling the Great British weather to flower and fight for our attention.

The current resurgence in British flowers means that the demand for home grown blooms has never been greater, consumers are actively seeking fresh British Produce and until now there has not been a way for florists to meet their customers demands.
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Assess, benchmark and optimise your cold chain performance with FlowerWatch and Hortiwise

happycustomersSatisfied customers and optimised profits are within the reach of every player in fresh flower supply chains around the world. The key is uncompromising cold chain management. FlowerWatch, in cooperation with Hortiwise, has developed a method of using that key to perfection.

The result: optimised supply chains, guaranteed vase life or shelf life extension by several days, satisfied customers, an improved branch image and, of course, maximum profitability.
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Middle East potential for Ecuador flower producers

Are Ecuadorian growers able to face the African challengers in their own top segment?

In November, CBI expert Milco Rikken shared the findings of a CBI market study on the Middle East rose market and the opportunities it holds for Ecuadorian companies.

Ecuador’s roses are regarded as top of the bill all over the world, but in many leading markets pressure from other producing countries is now being felt. With its young, wealthy and growing population, the Middle East flower market offers interesting opportunities. The question is: will Ecuadorian growers be able to face challenges in their own top segment?
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Middle East potential for Ecuador flower producers

Are Ecuadorian growers able to face the African challengers in their own top segment?

In November CBI expert Milco Rikken shared the findings of a CBI market study on the Middle East rose market and the opportunities it holds for Ecuadorian companies. Continue reading