News

Marketing support to Palestinian Cash Crops Project

In the past months, ProVerde provided marketing assistance to the Palestinian Cash Crops Project. The current Gaza cash crop export sector was evaluated, including shipping, exporting, sales and marketing channels.

Against the background of rapidly changing market conditions and a challenging political situation, plans were drawn for the future path of the cash crop sector and the role of PARC and the cooperatives in its development.Read More »Marketing support to Palestinian Cash Crops Project

EU’s first Economic Partnership Agreement with an African region goes live

The interim Economic Partnership Agreement (EPA) concluded by the EU and four Eastern and Southern African states (Mauritius, Madagascar, Seychelles and Zimbabwe) took effect on May 14, providing duty and quota free access to the EU market for these countries as well as opening their markets to European exports over the course of the next 15 years.

Furthermore, the Agreement covers provisions on rules of origin, development cooperation, fisheries, trade defence and dispute settlement. This EPA is a substantial improvement for Mauritius, Madagascar, Seychelles and Zimbabwe on the unilateral trade agreements they enjoyed so far because it encourages regional integration and strengthens a partnership approach with the EU, which in turn brings economic and political benefits that individual countries cannot achieve alone.
Read More »EU’s first Economic Partnership Agreement with an African region goes live

Study on the Kenyan-Dutch Horticultural Supply Chain

On behalf of the Dutch Ministry of Economic Affairs, Agriculture and Innovation (EL&I), a study is carried out to obtain detailed insight into the performance of the Kenyan-Dutch horticultural supply chain.

The Dutch government-funded study exposes a host of minor and major bottlenecks and inefficiencies – and kick-starts sector-wide involvement in setting new industry standards for quality, cost efficiency and sustainability.

Read More »Study on the Kenyan-Dutch Horticultural Supply Chain

Fifth Video Conference on the Global Competitiveness of the Flower Industry in Eastern Africa

The World Bank, in cooperation with the Kenya Flower Council (KFC), organised a series of video conference-based seminars on topics pertaining to competitiveness in the floriculture industry. The 5th seminar, held on the 29th of November 2011, covered the issue of global competitiveness of floriculture production in the East Africa Region. Representatives from Ethiopia, Kenya, Tanzania and Uganda participated in the videoconference.

ProVerde was asked to prepare an issue paper on the competitiveness of the Kenyan flower industry and by extension the East African producer’s compared to other global producers and exporters. The paper provided an important contextual and experiential learning point for the other countries involved in the videoconference. Results from the study were presented and discussed during the conference.Read More »Fifth Video Conference on the Global Competitiveness of the Flower Industry in Eastern Africa

Succesful benchmarking of flower standards

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The Flower Label Program (FLP) certification scheme has been successfully benchmarked with the Fair Flowers Fair Plants (FFP) standard. With immediate effect, all FLP-certified producers can now market their produce also under the FFP-consumer label. The FLP producers can extend the FFP assortment at short notice. Due to the recent increase of FFP points of sale in Europe, these flowers will be more than welcome. At the same time, FLP is the first consumer label which enables it’s growers to market as well under FFP.
Read More »Succesful benchmarking of flower standards

Dutch flower auctions celebrate centenary

This year, FloraHolland flower auction celebrates its having been existence for a hundred years. With the motto of 100 Years’ Color, the jubilee will be marked this autumn at FloraHolland’s marketplaces in Aalsmeer, Bleiswijk, Eelde, Naaldwijk and Rijnsburg. A century ago, growers agreed on the organization of the first local-scale flower auction, over a game of billiards in a pub.

A hundred years on, FloraHolland is a still-growing, internationally-active auction company: each day, the cooperative sees 8,000 Dutch and foreign growers delivering their flowers and plants; 2,500 professional customers (including many exporters and wholesalers) doing their purchasing; and a staff of well over 4,000 come to work. The auction has a turnover of 4.1 billion euros and sells more than 12 billion flowers and plants a year, making it a significant contributor to the Dutch economy.Read More »Dutch flower auctions celebrate centenary

Kenyan horticultural exports to EU might face taxation

Europe has issued a fresh warning of possible revenue losses for Kenya should the East African Community (EAC) fails to reach a trade deal soon.

“Kenya risks taxation on its exports to Europe by virtue of economic strength if the trade talks stall”, Mr Bernard Rey, head of the European Delegation told players in the horticulture sector. “EAC should realise the risks of the current situation of uncertainty. Burundi, Rwanda, Tanzania and Uganda, all are least-developed countries, will enjoy duty-free quota access to the EU markets even if the EPA (economic partnership agreement) is not signed,” Mr Rey
said. “But Kenya will risk seeing tariffs imposed on a good number of exports to Europe including horticulture products”.
Read More »Kenyan horticultural exports to EU might face taxation

Leading Belgian retailers in 2010

2010 was an important year for the Belgian distribution market. This was the year Dutch supermarket Albert Heijn officially confirmed its arrival, Delhaize started an offensive and Carrefour also showed a fighting spirit again. With the Dutch threat so definitive all of a sudden, there even was the possibility of a price war.

But what was the actual result for the supermarkets and what was the real result according to the figures? Following a good annual tradition Marketing Map prepared their report.
Read More »Leading Belgian retailers in 2010