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Kenyan horticulture exports 2.8% down

The country’s foreign exchange from horticulture dropped 2.8 per cent from KSh 73.7 billion in 2008 to KSh 71.6 billion last year.

According to the Daily Nation, produce for export fell due to drought and a drop in market demand for some products due to recession in Europe, Kenya’s main market.
Relative to 2008, the combined effects of these two caused an overall fall of 14.8 per cent in the quantity of exports.Read More »Kenyan horticulture exports 2.8% down

Exporting new flower varieties: How to acquire a VBN product code?

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Almost 20,000 different plants and flowers are traded by name at the Dutch flower auctions, each identified with their own product code. On average, 20,000 new products enter the market each year. The codes are used in every transaction concluded at the auction. Financial and logistical handling by the auctions is based on the product code system.

The product codes are initially used by the parties involved in trading through the auctions: growers, purchasing traders and the auctions themselves. Product codes can also be used to identify or communicate about a product throughout the chain, from processor to retailer. The current product code database for cut flowers, house plants and garden plants can be found on the FlorEcom site.

Would you like to receive assistance in acquiring a product code? ProVerde has experience in all aspects of introducing new floricultural products on the European market: registration, market introduction, promotion.Read More »Exporting new flower varieties: How to acquire a VBN product code?

The European market for bromeliads pot plants and bromeliad cuttings

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In Europe, bromeliads have been cultivated and traded already for a long time. The largest bromeliad nurseries in the world producing cuttings and finished pot plants are located in The Netherlands. Currently, about 30 Dutch companies produce bromeliads. Guzmania is by far the biggest bromeliad traded at the Dutch auctions. Other important bromeliads are Vriesea, Tillandsia and Aechmea.

At young plant level, the bromeliad market is extremely competitive and is dominated by small number of relatively big breeding companies (Corn. Bak, Deroose Plants, Exoticplant) who compete for market share with a steady stream of new patented varieties. These breeders (or so-called improvers or hybridisers) are working constantly to produce ever more spectacular and hardy varieties for the market. The search for finding new varieties is fuelled by one thing: new stock. Read More »The European market for bromeliads pot plants and bromeliad cuttings

New logo selected for all EU organic products

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The European Commission has officially announced the winner of the EU organic logo competition. Over the past two months, some 130,000 people have voted online to choose the new organic symbol from three finalists. The winning design is by Dusan Milenkovic, a student from Germany, who gained 63 % of the overall vote for his “Euro-leaf” logo. From July 1, 2010, the organic logo of the EU will be obligatory on all pre-packaged organic products that have been produced in any of the EU Member States and meet the necessary standards. It will be optional for imported products. Other private, regional or national logos will be allowed to appear alongside the EU label. The organic farming regulation will be amended in the coming weeks to introduce the new logo into one of the annexes.Read More »New logo selected for all EU organic products

FloraHolland auction rates 2010

FloraHolland is budgeting a small decrease in turnover of 1.5 per cent for 2010. “By being thrifty we can ensure that the auction does not become more expensive while modernizing sufficiently at the same time,” said Financial Director Erik Leeuwaarden at the recently held general meeting. The rates for members will remain largely the same in 2010.The basic commission will be 1.4 per cent.

Sales via FloraHolland Connect will be 0.1 per cent cheaper for members. The clock commission will stay at 2.3 per cent. The auction is working towards further harmonization of the various rates. Lot charge will be decreased at Naaldwijk and Rijnsburg.Read More »FloraHolland auction rates 2010

Upcoming flower training in Guatemala

A two-day training programme for flower growers in Guatemala on ‘External and internal customer orientation’ is scheduled for early February. The training programme is an initiative of CBI and Agexport and will be carried out by Milco Rikken of ProVerde and Maarten van Schie of OTV Wageningen.

The objective of the training is to improve the knowledge and skills of the participants in understanding customer requirements as well as the European market channels and requirements. After the training, participants are informed about present market conditions and developments. They are able to translate and implement market information, client expectations and feedback to the different levels in the farms. This is done in relation to the export of flowers, foliage and plant (materials) to the EU.Read More »Upcoming flower training in Guatemala

Summer flowers: a favourite filler in European bouquets.

A recently published CBI market survey for summer flowers, which was compiled by ProVerde, shows that turnover in summer flowers has increased steadily over the past couple of years. An important contributing factors has been steadily increasing supermarket sales and the resulting increased demand for bouquet fillers. The recent global economic crisis, however, has also affected the European summer flower trade.Read More »Summer flowers: a favourite filler in European bouquets.

Novelties and top quality remain key to success in the tropical flower market

This week, CBI published its latest market survey for tropical flowers, which was compiled by ProVerde.  The survey shows that a number of developing countries holds a strong position in supplying tropical flowers to the European market. The European market is characterised by very strict quality requirements and a high level of interest in innovation and new species; experience has shown that new products can acquire a rapidly growing market share, following initial introduction to the trade.Read More »Novelties and top quality remain key to success in the tropical flower market