Novelties and top quality remain key to success in the tropical flower market

This week, CBI published its latest market survey for tropical flowers, which was compiled by ProVerde.  The survey shows that a number of developing countries holds a strong position in supplying tropical flowers to the European market. The European market is characterised by very strict quality requirements and a high level of interest in innovation and new species; experience has shown that new products can acquire a rapidly growing market share, following initial introduction to the trade.

The role of the Dutch and German auctions in the European tropical flower trade is considerable. Nevertheless, most tropical flowers enter the EU market directly via importers who are either specialised in tropical flowers or who import tropical flowers as a supplement to their assortment of mainly traditional flowers.

Exporters should keep in mind that the EU flower trade is becoming more and more professional. The main criteria for success for a tropical flower exporter is being able to meet the ever-increasing quality requirements.

This market survey covers the EU market and the markets in Germany, UK, France, Italy, Spain and The Netherlands. It provides information on consumption, production & trade (market sizes and trends), trade channels for market entry, prices, market access requirements and business practices & sales promotion.

Source: CBI, ProVerde

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