European market for fair and sustainable flowers and plants

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Belgian Development Agency (BTC), Trade for Development Centre (2010)

BTC Market Study Fair and Sustainable Flowers 150x213

A market study on the European market for social and environmental standards in the flower and plant industry.

Given the importance of market transparency for producers aiming at selling their products overseas, the report provides relevant information for producers – within the trade context. The report makes an attempt to capture all relevant information on the European market for fair and sustainable flowers and plants – ranging from economic structure of this market to production characteristics, and major trends in consumer preferences and behaviour.

Above all, the report provides insight into the role of the various social and environmental standards in the main European flower and plant markets and sales channels.

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