CBI’s export coaching programmes are designed to help entrepreneurs in developing countries to adapt to – notably West-European – market requirements, in order to create conditions for market entry or market consolidation. These programmes combine different elements: technical assistance on implementing regulations and standards, marketing, organisation of production and operational management, training in export marketing and management and market entry assistance.
The final reports provide conclusions and recommendations with respect to the feasibility of the envisaged Export Coaching Programme, including possible bottlenecks and suggestions with respect to the market entry strategy.
The objective of the evaluations is to review the activities that took place, and to assess the effectiveness of the EDP as a trade promotion tool. Recommendations are provided to improve effectiveness and/or efficiency. Assessment of effectiveness involved measuring the quantitative results of the programme.
Feasibilities and evaluations of the following export programmes have been conducted:
- Fresh Fruit and Vegetables (July 2007 & March 2008)
- Plants and Young Plant Material (January 2007)
- Timber (June 2007)
- Personal Protective Equipment (December 2005)
- Young Pot Plant Material (May 2005)
- Medical Devices (October 2004)
- Engineering Products (June 2004)
- Machine Parts (June 2004)
- Stationary Items (January 2004)
- Mobile Engined Equipment (February 2003)
- Handicrafts (December 2002)