CBI, Agexport, Cadexco (2010)
Series of workshops on the European flower market and customer orientation for flower exporters in Guatemala and Costa Rica. The training programme was an initiative of CBI, Agexport and Cadexco. The objective of the training was to improve the knowledge and skills of the participants in understanding customer requirements as well as the European market channels and requirements. After the training, participants were informed about present market conditions and developments. They were able to translate and implement market information, client expectations and feedback to the different levels in the farms.