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Practical marketing to help grow your business

Our goal is to improve the competitiveness of companies trading in horticultural and biodiversity products.

No matter where in the world, business managers need to respond swiftly and effectively to the fast-changing economic environment, if they are to become or remain competitive.

An objective analysis and understanding of international markets, trade structures and trade requirements forms the bedrock for a successful strategy to obtain a competitive edge in export markets.

Private businesses do not stand alone. Dynamic and effective partnerships between the public and private sectors are more and more at the forefront of national and international trade promotion strategies.

Market research

Market research and chain analysis form the groundwork for the formulation of strategies to engage in exporting. It involves scrutinising markets, your customers, competitors and your capabilities to identify opportunities and threats.

ProVerde offers support on all levels of the value chain analysis, for companies, Governments, Trade Promotion Organisations, sector institutions, business associations and international organisations.

  • Market research and sector analysis
  • Analysis of business and market practices
  • Analysis of relevant trade requirements, regulations and standards
  • Workshops on market research

Trade development

ProVerde provides companies with the right tools to gain a competitive edge in international markets. The right conditions for market entry and market consolidation are created by improving the quality of export support services offered by Trade Promotion Organisations (TPOs), sector institutions and business associations.

  • Market entry programmes
  • Product development, introduction and promotion
  • Market tours
  • Trade missions & matchmaking
  • Training