On behalf of the Dutch Ministry of Economic Affairs, Agriculture and Innovation (EL&I), a study is carried out to obtain detailed insight into the performance of the Kenyan-Dutch horticultural supply chain.
The Dutch government-funded study exposes a host of minor and major bottlenecks and inefficiencies – and kick-starts sector-wide involvement in setting new industry standards for quality, cost efficiency and sustainability.
Businesses operating in the Kenyan-Dutch cut flower supply chain will continue meeting with government agencies and trade promotion specialists from the two countries in the next few months to tackle a host of minor and major inefficiencies and bottlenecks hindering further growth. These so-called Platform Discussions, initiated by the Dutch Ministry of Economic Affairs, Agriculture and Innovation, are the result of a recent in-depth study of this supply chain. The aim of both the study and the meetings is to lift the Kenyan-Dutch cut flower supply chain to a higher level, setting new standards for the entire horticultural sector. The result, if the plan succeeds, will be reduced supply chain costs, a longer vase life for flowers and therefore increased value-for-money for consumers, and increased sustainability in terms of a lighter carbon footprint and reduced product and packaging wastage.
The study is a collaboration between Hortiwise, FlowerWatch and ProVerde.