Sustainable Flowers in Europe

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Colombia is one of the leading players in the international market for cut flowers. The lion’s share of its flowers are exported to the United States (about 75%), with other markets such as Russia, Japan and various European countries taking less than a quarter. Despite the country‚Äôs efforts to differentiate its products and comply with international social and environmental standards, Colombian exports of cut flowers to Europe have been stagnant for decades.

Florverde and its partners in the Sustainable Trade Platform have joined hands to promote Colombian exports of cut flowers to Europe and specifically exports of sustainable flowers. In order to do so, ProVerde, in collaboration with ProFound, was commissioned to improve understanding of the market potential of sustainable flowers in Europe, with a particular focus on markets in the UK, Germany and the Scandinavian countries.

Download the summary (in Spanish) from Solidaridad’s website: Estudio de mercado pare flores sostenibles en Europa