Experienced consultants who make things happen

ProVerde helps horticulture and floriculture businesses grow internationally. With nearly 30 years of hands-on experience in market research, export coaching, and sector development, we turn knowledge into results for our clients.

Who we are

ProVerde was founded in 2002 by Milco Rikken, an economist specialising in international floricultural and horticultural trade. Before starting ProVerde, Milco worked as a trade promotion consultant for organisations including CBI, Coleacp and ProTrade, and as a Marketing Analyst at the Flower Auction in Aalsmeer (VBA), where he advised the board of directors on strategic issues.

Since 1996, Milco has been involved in horticulture market studies and sector development projects across Rwanda, Ethiopia, Colombia, Lebanon and Surinam. He has served as a horticulture sector expert for CBI's Export Coaching Programmes in Ethiopia, Kenya, Uganda, Egypt, South Africa and Guatemala, and is currently active as CBI's Business Export Coach for the Fresh Fruit and Vegetable programme in Jordan.
His work also covers more technical projects: quality protocols and packaging solutions for flower supply chains, sea freight development, and advanced purchasing systems for European florists. He is the author of numerous market surveys, manuals and export guides.

Our network

ProVerde works with a trusted network of specialist partners in horticulture, market research and trade development, allowing us to scale up and bring the right expertise to every project.