In 2003, the National Sustainable Biotrade Programme (PNBS) in Bolivia was launched with the financial contribution of the Governments of The Netherlands and Switzerland, and the technical support of UNCTAD Biotrade Initiative within the biodiversity policy of Bolivia. Its purpose is to contribute to the reduction of poverty and the promotion of the sustainable development, in correspondence with the objectives of the Agreement on Biological Diversity.
In order to find out the market possibilities of some of the biodiversity products, ProVerde carried out a number of Quick Market Scans, amongst which cactus and bromeliads (in vitro).
The goal of the Quick Market Scans was to assist companies involved in the PNBS in their planning and investment decisions and contribute to the development of their export and marketing strategies.
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