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FloraHolland auction rates 2010

FloraHolland is budgeting a small decrease in turnover of 1.5 per cent for 2010. “By being thrifty we can ensure that the auction does not become more expensive while modernizing sufficiently at the same time,” said Financial Director Erik Leeuwaarden at the recently held general meeting. The rates for members will remain largely the same in 2010.The basic commission will be 1.4 per cent.

Sales via FloraHolland Connect will be 0.1 per cent cheaper for members. The clock commission will stay at 2.3 per cent. The auction is working towards further harmonization of the various rates. Lot charge will be decreased at Naaldwijk and Rijnsburg.Read More »FloraHolland auction rates 2010

Upcoming flower training in Guatemala

A two-day training programme for flower growers in Guatemala on ‘External and internal customer orientation’ is scheduled for early February. The training programme is an initiative of CBI and Agexport and will be carried out by Milco Rikken of ProVerde and Maarten van Schie of OTV Wageningen.

The objective of the training is to improve the knowledge and skills of the participants in understanding customer requirements as well as the European market channels and requirements. After the training, participants are informed about present market conditions and developments. They are able to translate and implement market information, client expectations and feedback to the different levels in the farms. This is done in relation to the export of flowers, foliage and plant (materials) to the EU.Read More »Upcoming flower training in Guatemala

WSSD – Partnership on Market Access

The Partnership on Market Access was initiated at the World Summit on Sustainable Development (WSSD) in Johannesburg in 2002. The WSSD concluded that agricultural trade is an important prerequisite for sustainable development and poverty alleviation. At the same time, quality requirements in agricultural trade, whether from governments or from companies or civil society organizations tend to become stricter. The Netherlands initiated a partnership on market access, which focuses on capacity building to allow less developed countries meet these stricter quality requirements. Indonesia, Malaysia, Vietnam, Uganda, Tanzania, Zambia and Kenya took up this partnership challenge.Read More »WSSD – Partnership on Market Access

FloraHolland integrates activities TFA

Today (14 January 2010), The Mavuno Group (Kenya) and flower auction FloraHolland announced that all the activities of Tele Flower Auction (TFA) of the Mavuno Group will be integrated into FloraHolland. This means that current TFA suppliers will broaden their sales network and strengthen their trade opportunities by connecting to the virtual clock systems of FloraHolland. For FloraHolland this is an unique opportunity to bind international producers and improve the assortment and buying power for buyers. Integration will be accomplished this year. Read More »FloraHolland integrates activities TFA

East African countries agree on common market

A technical team from countries in the East African region, which has been meeting in Kampala, Uganda, has agreed on a pact paving the way for free movement of labour in the region. Once the Kampala Common Market Protocol is endorsed, professionals, services and capital owners would be able to move freely in the five countries of the East African Community (EAC). Read More »East African countries agree on common market

Dutch Albert Heijn supermarkets introducing African roses under their ‘Pure & Honest’ brand

AH PuurEerlijkOn Monday 12 October, the Dutch supermarket chain Albert Heijn introduced mixed long roses under their AH Pure & Honest brand (AH Puur & Eerlijk). During a short ceremony in Zaandam, Mrs. R.C. Rono, Ambassador of Kenya, presented the first bunch to Mr. Albert Voogd, Director of Commerce of Albert Heijn. During the next two weeks, all Albert Heijn supermarkets will focus on the Pure & Honest theme. This new brand of Albert Heijn makes it easy for customers to choose responsible and sustainable products.Read More »Dutch Albert Heijn supermarkets introducing African roses under their ‘Pure & Honest’ brand