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Dutch Albert Heijn supermarkets introducing African roses under their ‘Pure & Honest’ brand

AH PuurEerlijkOn Monday 12 October, the Dutch supermarket chain Albert Heijn introduced mixed long roses under their AH Pure & Honest brand (AH Puur & Eerlijk). During a short ceremony in Zaandam, Mrs. R.C. Rono, Ambassador of Kenya, presented the first bunch to Mr. Albert Voogd, Director of Commerce of Albert Heijn. During the next two weeks, all Albert Heijn supermarkets will focus on the Pure & Honest theme. This new brand of Albert Heijn makes it easy for customers to choose responsible and sustainable products.

Ahold is an international group of quality supermarkets and foodservice operators based in Europe and the USA. Ahold’s subsidiary Albert Heijn is the first and largest supermarket chain in The Netherlands. The company operates stores in a number of formats: the everyday supermarket, the larger Albert Heijn XL for the weekly groceries (4000 square meters), the convenience stores Ah to go and the internet delivery service Almost 200 of the Albert Heijn are run by franchisees.