The FloraHolland and Landgard auctions are looking to combine the auction operations (‘clocks’) of Landgard (Herongen and Lüllingen) and FloraHolland Venlo. The two organisations made the announcement today at a joint press conference in Herongen (Germany). Both companies have signed a declaration of intent to form a joint venture based on further review.
Preliminary research by both organisations presents a positive image of market potential and operating results in the event auction operations are bundled in the Euregion. The coming period will see further investigation into how auction operations can be merged at the Herongen location. Current auction turnover of the three locations is more than € 300 million in total. Merging the clock operations of Landgard (Herongen and Lüllingen) and FloraHolland Venlo is intended to result in a single strong, internationally oriented marketplace in the Euregion. A single strong clock operation within the FloraHolland network contributes to reinforcing the position of marketplace users in Herongen in Germany. This applies to members/suppliers as well as buyers. Synergies can also be achieved. Plans for cooperation comprise only the auction operations of both organisations. The aim is to move from three auctions to one at the Herongen location.
Source: FloraHolland / Landgard press release of 9 July 2009