2010 was an important year for the Belgian distribution market. This was the year Dutch supermarket Albert Heijn officially confirmed its arrival, Delhaize started an offensive and Carrefour also showed a fighting spirit again. With the Dutch threat so definitive all of a sudden, there even was the possibility of a price war.
But what was the actual result for the supermarkets and what was the real result according to the figures? Following a good annual tradition Marketing Map prepared their report.
At the top of the Belgian distribution market the same trio is in control. Colruyt, Carrefour (including Champion) and Delhaize together control more than 70% of the market. Colruyt remains the market leader, whilst Delhaize overtook the duo Carrefour-Champion and became second (+0,4%).
And despite deserving attempts of their competitors it does not look like quick changes in the offing. Aldi with a critical mass of 450 shops is closest, but the hard discounter experienced a decrease in turnover last year for the first time in its history. It was only -0.5% and the chain achieved a cumulative increase in turnover of 2% in 2011 again. The complete Belgian hard discount sector (being Aldi and Lidl) has a market share of 16.8%.
Source: Retaildetail.eu (11/7/2011)