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Assess, benchmark and optimise your cold chain performance with FlowerWatch and Hortiwise

happycustomersSatisfied customers and optimised profits are within the reach of every player in fresh flower supply chains around the world. The key is uncompromising cold chain management. FlowerWatch, in cooperation with Hortiwise, has developed a method of using that key to perfection.

The result: optimised supply chains, guaranteed vase life or shelf life extension by several days, satisfied customers, an improved branch image and, of course, maximum profitability.
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Middle East potential for Ecuador flower producers

Are Ecuadorian growers able to face the African challengers in their own top segment?

In November, CBI expert Milco Rikken shared the findings of a CBI market study on the Middle East rose market and the opportunities it holds for Ecuadorian companies.

Ecuador’s roses are regarded as top of the bill all over the world, but in many leading markets pressure from other producing countries is now being felt. With its young, wealthy and growing population, the Middle East flower market offers interesting opportunities. The question is: will Ecuadorian growers be able to face challenges in their own top segment?
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Kenyan-Dutch flower supply chain prepares for overhaul

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A Dutch government-funded study of the Kenyan-Dutch cut flower supply chain exposed a host of minor and major bottlenecks and inefficiencies – and kick-started sector-wide involvement in setting new industry standards for quality, cost efficiency and sustainability.

Businesses operating in the Kenyan-Dutch cut flower supply chain will continue meeting with government agencies and trade promotion specialists from the two countries in the next few months to tackle a host of minor and major inefficiencies and bottlenecks hindering further growth. These so-called Platform Discussions, initiated by the Dutch Ministry of Economic Affairs, Agriculture and Innovation, are the result of a recent in-depth study of this supply chain. The aim of both the study and the meetings is to lift the Kenyan-Dutch cut flower supply chain to a higher level, setting new standards for the entire horticultural sector. The result, if the plan succeeds, will be reduced supply chain costs, a longer vase life for flowers and therefore increased value-for-money for consumers, and increased sustainability in terms of a lighter carbon footprint and reduced product and packaging wastage.

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First shipping container full of roses proves promising

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The first shipping container holding roses from Mombasa, Kenya arrived in the Netherlands in good order. The first pilot scheme for the GreenCHAINge project demonstrated the feasibility of reducing CO2 emissions by 87%. Following an extended period of preparation including varietal selection, choice of packaging, and mapping out the supply chain, the first pilot scheme for the GreenCHAINge project has proven successful.Read More »First shipping container full of roses proves promising

Platform Meeting “Kenyan-Dutch Horticultural Supply Chain”

Recently, on Thursday 23 May 2013, a second meeting of key stakeholders in the Kenyan-Dutch Horticultural Supply Chain was held in Schiphol, the Netherlands.

Last year, the Dutch Ministry of Economic Affairs commissioned a study to obtain detailed insight into the performance of the Kenyan-Dutch horticultural supply chain. As part of a larger project, the study specifically aimed at identifying opportunities for further improvement in the efficiency of the supply chain.

The results of this study have been presented in 2012 to key stakeholders in the supply chain at meetings in Kenya and the Netherlands to share interim results and to obtain feedback in order to develop ideas for pilot projects. Subsequently, there have been exploratory talks with relevant parties who may play a leading role in the implementation of the recommended follow-up projects.Read More »Platform Meeting “Kenyan-Dutch Horticultural Supply Chain”

Launch of the Floriculture Sustainability Initiative at IPM in Essen

Yesterday, the Floriculture Sustainability Initiative (FSI) launched its official program at the IPM Fair in Essen, Germany. The 25 international partners of the initiative are committed to have 90% of their internationally traded production sustainable by 2020. This is a sector-wide initiative, targeting the entire supply chain.
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Kenya Flower Industry Global Competiveness Report

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ProVerde’s 2012 report “Kenya Flower Industry Global Competiveness Report” was the result of a study to identify measures to improve government-industry relations, support innovative entrepreneurship and promote exports to strengthen the competitiveness of Kenya’s floricultural sector. By reviewing other leading and upcoming producer countries, this study offers opportunities to learn from their experiences.

With assistance from the Centre for the Development of Enterprises (CDE) and the World Bank Foundation, the Kenya Flower Council (KFC) developed a project to conduct a series of studies and activities to determine the global competitiveness of the Eastern African flower industry. Specifically the World Bank funded a series of regional video conferences between May and December 2011.
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