This year, FloraHolland flower auction celebrates its having been existence for a hundred years. With the motto of 100 Years’ Color, the jubilee will be marked this autumn at FloraHolland’s marketplaces in Aalsmeer, Bleiswijk, Eelde, Naaldwijk and Rijnsburg. A century ago, growers agreed on the organization of the first local-scale flower auction, over a game of billiards in a pub.
A hundred years on, FloraHolland is a still-growing, internationally-active auction company: each day, the cooperative sees 8,000 Dutch and foreign growers delivering their flowers and plants; 2,500 professional customers (including many exporters and wholesalers) doing their purchasing; and a staff of well over 4,000 come to work. The auction has a turnover of 4.1 billion euros and sells more than 12 billion flowers and plants a year, making it a significant contributor to the Dutch economy.Read More »Dutch flower auctions celebrate centenary