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WSSD – Partnership on Market Access

The Partnership on Market Access was initiated at the World Summit on Sustainable Development (WSSD) in Johannesburg in 2002. The WSSD concluded that agricultural trade is an important prerequisite for sustainable development and poverty alleviation. At the same time, quality requirements in agricultural trade, whether from governments or from companies or civil society organizations tend to become stricter. The Netherlands initiated a partnership on market access, which focuses on capacity building to allow less developed countries meet these stricter quality requirements. Indonesia, Malaysia, Vietnam, Uganda, Tanzania, Zambia and Kenya took up this partnership challenge.Read More »WSSD – Partnership on Market Access

FloraHolland integrates activities TFA

Today (14 January 2010), The Mavuno Group (Kenya) and flower auction FloraHolland announced that all the activities of Tele Flower Auction (TFA) of the Mavuno Group will be integrated into FloraHolland. This means that current TFA suppliers will broaden their sales network and strengthen their trade opportunities by connecting to the virtual clock systems of FloraHolland. For FloraHolland this is an unique opportunity to bind international producers and improve the assortment and buying power for buyers. Integration will be accomplished this year. Read More »FloraHolland integrates activities TFA

Export development programmes for cut flowers in Kenya, Uganda, Egypt and South Africa

CBI’s Export Development Programmes (EDP) for cut flowers are designed to help entrepreneurs in selected African countries to adapt to EU market requirements in order to create conditions for market entry or market consolidation. ProVerde has been involved in many parts of the programme.

Each country programme combined different elements: technical assistance, training in export marketing and management and market entry assistance. In Egypt for example, the programme mainly focused on logistic cooperation and certification. In Kenya, CBI was of the opinion that there is enough knowledge available in the country itself to help to companies to develop their product quality, so instead the programme focused on developing export marketing (including a market tour to the Netherlands), HRM skills of the middle managers, and cooperation between the farms. In Uganda, improvement of product quality and farm management were the main issues, next to marketing training.Read More »Export development programmes for cut flowers in Kenya, Uganda, Egypt and South Africa

Market tours for flower exporters from Egypt, Kenya, Uganda and Zambia

During a series of market tours organised by ProVerde for CBI, companies were invited for a one-week market tour in The Netherlands.

When having the desire to export to the EU, it is essential for exporters to understand how the market operates. Who is buying flowers and what does that buyer expect from it? What happens with price and market position if this expectation is not fulfilled?

The market tours generally consisted of a combination of company visits and supporting workshop trainings.Read More »Market tours for flower exporters from Egypt, Kenya, Uganda and Zambia

Virtualisation at the main Dutch flower auctions

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First, there was the Dutch auction method, then the auction clock made its appearance, and now it is time for the next phase: clock projection, image auctioning and distant buying (KOA).

At FloraHolland Aalsmeer, the auction has worked in recent years towards the creation of a modern and flexible auction system. Five of the fourteen auction clocks use image auctioning and one clock uses virtual auctioning. Two more clocks will probably change to image auctioning in 2010.Read More »Virtualisation at the main Dutch flower auctions

The EU market for certified timber and timber products

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The EU market is the largest consumer and importer of timber and timber products in the world. On a country level, however, a different picture exists: global imports are led by the USA; Japan is also a major importer, but its role in the global timber trade is declining; China, on the other hand, becomes an important player in the timber market. The latter mainly imports raw materials and exports finished timber products. In doing so, China takes the lead in the global furniture trade, hereby strongly affecting the market share of traditional low-cost furniture exporters, such as Malaysia and Indonesia.

The EU construction sector is the most important market sector for timber and timber products and uses up to 70% of all timber consumed in the EU, followed by the further-processing industry (most notably the furniture industry). The DIY market segment is of less importance, although its market share in sales of timber and timber products is steadily increasing.Read More »The EU market for certified timber and timber products

Market study waxflowers for WAFEX, Australia

WAFEX is the leading exporter of cut flowers (fresh and dried) in Australia with warehouse, packing and cool room facilities in both Melbourne and Perth. In 2009, seeing an opportunity to become the world’s leading source of new waxflower (Chamelaucium) varieties, Craig Musson and Adrian Parsons, Directors of WAFEX, established their new company Helix Australia. Having secured a range of new and improved Waxflower varieties, Helix Australia is developing networks of licensed growers locally and overseas in both the cut flower and nursery industries.Read More »Market study waxflowers for WAFEX, Australia