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Business Export Coaching in the Fresh Fruit & Vegetables Sector in Jordan

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CBI (2018-ongoing)

A significant number of SMEs in Jordan have export potential, but lack sufficient export marketing knowledge/skills and export capacity in terms of value addition, quality norms & standards and accessing (the right) markets. With the objective of sustainable export growth of SMEs, CBI builds their export competencies through: individual export coaching, group training, certification support and trade fair participation, a.o.

As the Business Export Coach, Milco Rikken is responsible for the participating companies, and coaches them to become competent exporters. The Business Export Coach contributes to the integrated business export coaching track for fresh fruit & vegetables Jordan by supporting participating companies through coaching, consultancy, training, and sharing knowledge about product development, supply chain management, business development and export marketing.