Following the success of the previous training activities and upon request of the Ethiopian flower sector, CBI organises four Master Classes as a key activity of CBI’s 2009 floricultural training programme in Ethiopia. The programme has been developed in close cooperation with EHPEA and focuses on different aspects of flower export marketing.
In the course of the Master Class training series, participants write a concise export marketing plan. The structure of the export marketing plan is used as the framework for the special topics covered in the training programme: Corporate Social Responsibility (CSR), post-harvest and logistical requirements, market research in the flower business, getting the best price on the auction, and internal and external communication and client orientation.
The five Master Class sessions were organised in early May, mid June, mid September and early December 2009 and the last one in April 2010. CBI trainers included Milco Rikken (ProVerde), Dana van Hes (E4 Consulting), Jeroen van der Hulst (Flowerwatch), Maarten van Schie (OTV Wageningen) and Maarten van Woerden (Helicon).
The training series was carried out in close collaboration with EHPEA, the Ethiopian Horticulture Producers Exporters Association and the Royal Netherlands Embassy in Addis Ababa.